1. Availability and Restrictions
Why is availability important? If your property has no available dates, it will not appear in search results. Keeping an updated calendar is essential for generating visibility.
Best Practices
Keep the calendar open as far in advance as possible.
Upload availability continuously.
Avoid unnecessary blocks.
Restrictions That Reduce Bookings
Operational Restrictions: Long minimum stays reduce visibility. Limiting check-in/check-out to specific days drastically reduces search hits.
Flexibility Restrictions: Flexible policies (e.g., cancellation up to 5 days before) can increase bookings by up to 75%. Combine these with non-refundable rates, as 25% of travelers prefer them.
Example of bad practice: Minimum stay of 7 days, with check-in and check-out only on Mondays and/or Fridays.
Pricing Strategy
Adjust prices according to the season.
Create rates based on the length of stay.
Adapt prices for families (1 out of every 4 bookings).
Optimize capacity to increase bookings by up to 15%.
2. Listing Content
Why is content important? A listing completed to 100% can increase conversions by up to 18%. (Complete the actions listed in your "Property Page Score").
Key Elements
Title: Include an attractive "hook" and highlight your unique value proposition.
Photos: 63% of guests base their decision on images. Properties with more than 5–10 photos are 29% more likely to receive bookings.
Prioritize the first 5 photos.
Showcase: Kitchen, bathroom, views, common areas.
Amenities and Services: Adding all services allows you to appear in more filtered searches.
Most Searched Amenities on Booking.com:
Air conditioning or heating
Socket near the bed
Room with a view
Restaurant
24h check-in
Shampoo and conditioner
Fridge
Room service
TV and streaming
Coffee maker / kettle
Pet friendly
Parking (Key factor: 66% of guests consider it essential before booking).
Self check-in
Property Configuration A well-configured listing can generate up to 24% more bookings. Ensure you complete:
Unit types
Bed distribution
Maximum capacity
Services and amenities
Guest Focus
Create a welcoming experience.
Include local elements of the destination.
Anticipate needs before and during the stay.
3. Visibility Boosters
Why use promotions?
62% of travelers prioritize price.
55% search specifically for accommodations with promotions.
Types of Promotions
Mobile Rates: 80% of users use mobile devices to plan and 60% book via mobile. These can increase bookings by up to 30%.
Country Rates (Geo Rates): These allow you to attract international markets and help fill the low season. International travelers tend to book earlier and cancel less.
Final Tips
Getting your first booking isn't a matter of luck; it’s a matter of strategy:
Keep your calendar open and flexible.
Complete your listing 100% with clear information and photos.
Add all relevant services.
Activate promotions such as mobile and country rates.
Always prioritize the guest experience.
The Result: Higher visibility, more bookings, and a better reputation.