Airbnb Listing Quality Optimisation

Boost your bookings and revenue by optimising your Airbnb listings. Listings regarded by Airbnb as high-quality enjoy a higher ranking in search results, receive more bookings and boost your revenue. In addition, listings rated 4.9 and above earn up to 18.2% higher revenue. By optimising your listings in key areas, you can turn your listings from good to great.

Airbnb’s algorithm assesses 5 key characteristics to evaluate listing and trip quality:

For Airbnb and potential guests, high quality pictures are a top requirement. Review your listings and ensure that you are complying with Airbnb’s image standards:

This is your chance to convince your guests to book while incorporating those crucial SEO keywords to boost your listing's search ranking. Personalising your descriptions makes your property more memorable, increases engagement, and ultimately drives more bookings.

To customise your descriptions, go to the VRMS > Accomodations > Photos & Descriptions.

To achieve a high-quality listing, it's essential to accurately describe the amenities that your property offers: from smoke detectors to Wi-Fi. Ensure that you are also providing information on acessibility and safety measures as this is of crucial importance to avoid conflicts and bigger issues down the line.

The minimum number of amenities required by Airbnb is 5, however, we recommend that you include all amenities in your property for improved results. Keep in mind who your target profile is: families will need different amenities than, for example, business travellers, so make sure that you are covering their needs while also offering essentials e.g. towels, bed linen etc.

All amenities can be added from the accommodation page of the VRMS.

Ratings and reviews play a crucial role in convincing potential guests to book your property and can affect your listing's visibility on search results. To maximise revenue on Airbnb, work with their algorithm, meet quality criteria, and convert positive reviews into bookings.

Airbnb recommends to achieve at least a 4.8 rating for improved results. If you have Superhost status, or are aiming for it, remember you will need to maintain a 4.8+ rating. Superhosts have been found to earn 60% more revenue per day than standard hosts, therefore, it is imperative to continue working on your ratings and reviews. In addition, if your average rating drops to a 3.7- due to poor reviews, your listing may get suspended.
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We are proud to introduce new Airbnb quality functionalities, making it easier to manage your reviews and ratings, pinpoint concern areas, and receive alerts related to your listings. Go to Bookings > Reviews to access this module.

Rating the stay

You are now able to check your guests’ reviews and ratings and see what tags they have associated. If a review is 4-stars or more, this is considered a good review, therefore the system will automatically suggest tags, such as 'Excellent customer service' or 'Spotless furniture', depending on the category they’re rating. If it’s less than 4-stars, the tags shown will be negative.

Rating the guest

Did you know that Airbnb has found that hosts who leave a review for their guests, tend to receive a higher review score than those who don’t? With Avantio, you can now leave guest reviews directly from the VRMS. Remember this step is also important, as Airbnb will value this information and will encourage the guest to leave a review, if they haven’t done so already.

Ensure that you are meeting Airbnb’s response time so the algorithm can rank your properties higher, as the system rewards listings with quicker response times and rates. This is particularly important if you’re operating on a 'Request to Book' model. A quick response time also reduces the risk of your guest booking another accommodation and increases booking conversion rate, guest satisfaction, and trust.

To maintain an impeccable response rate and time in Airbnb and get your listing to rank higher, ensure that you respond to all messages within 24 hours. Use our Unified Inbox to stay on top of messages from guests.

In addition, you must avoid cancelling bookings when possible. If Airbnb detects your listing as unreliable, your listing quality will drop and you may face suspension.

Unlike other booking channels, Airbnb has its own cancellation policies. In Avantio, you can configure your listings' cancellation conditions according to long-term stays, short-term stays or non-refundable policies.

Cancellation policies can be configured from the Channel PRO and a default condition can be set for all of your Airbnb listings or selected per property.

Airbnb has detected check-in and check-out as one of the areas that receive most negative reviews and these can affect listing quality. It is imperative this process is as smooth and operative as possible: not only will the guest appreciate a hassle-free check-in and check-out process, it will also save you time, effort, and possible issues down the line.

Ensure that you have selected a check-in method through the Channel Pro and have provided an accurate description. Guests will only receive the detailed information 48h before check-in. You can do the same for check-out, although a description is not mandatory.

You can monitor the status of your listings and be aware of any issues or incidents reported by guests directly from the Channel PRO. Maintaining oversight of your listings' quality and addressing any infractions or problems promptly is crucial for keeping your Airbnb listings at a high standard.

As a property manager, you can now check via the Channel Pro:

Optimising your Airbnb listings should be seen not as a daunting task but as an opportunity to enhance visibility and attract the right guests. By making a few strategic changes and providing accurate information, you can significantly increase your listings' bookability, garner positive reviews, and boost overall revenue. Don’t miss out! Head over to our Channel Pro and VRMS to begin optimising your listings.