Learn about the available promotions
From Channel PRO, you can set up the following Booking.com promotions:
Last Minute: ideal for boosting short-term occupancy and avoiding empty nights.
Early Booker: rewards guests who book in advance to secure future occupancy.
Mobile Rates: increases conversion among users booking through the app or mobile browser.
Country Rates: target prices to specific markets to gain visibility in certain countries.
TIP
Last minute promotions work especially well when combined with mobile rates.
REMEMBER
Before creating a promotion in Channel PRO, remove any active promotion of the same type from the Booking.com extranet. If there are duplicates, neither may be applied.
Apply promotions to the correct rate
Key points to keep in mind
IMPORTANT
Promotions created from Channel PRO will only apply to the standard rate and the general cancellation policy.
If you work with multiple rates or different cancellation policies and want promotions to apply to all of them, you can add them from the Booking extranet.
- Log in to the extranet
- Click on the Promotions section
- Select Your Active Promotions
- Click to edit the promotion you want to apply to other rates
- Click on Edit Rate Plans.
- You can select all or just some. Example:
Promotions are not always combinable: Booking may limit certain combinations.
Adjust your strategy by season and channel
Adapt dates and discounts to demand: for example, use early booker for summer and last minute for low occupancy periods.
Avoid activating all promotions at once: prioritize those that best fit your target audience.
Check performance from the extranet and adjust the duration or percentage as needed.
Enable mobile rates: more and more users are booking from mobile devices.
Frequently Asked Questions
Can I apply promotions to rates other than the standard rate?
Can I apply promotions to rates other than the standard rate?
Promotions created from Channel PRO only apply to the standard rate and the general cancellation policy. Other rates must be added to the promotion from the Booking extranet.
What happens if I have the same promotion active on Booking.com and Channel PRO?
What happens if I have the same promotion active on Booking.com and Channel PRO?
You should remove the Booking.com version before creating it in Channel PRO. Duplicates can cause conflicts and may not be applied.
Can I activate more than one promotion at the same time?
Can I activate more than one promotion at the same time?
Yes, but make sure they are compatible with each other according to Booking's conditions.
Where can I check the performance of my promotions?
Where can I check the performance of my promotions?
In the Booking.com extranet, under the Promotions section, you can view and analyze the impact of each promotion on your bookings.
Is it mandatory to use promotions to be visible on Booking.com?
Is it mandatory to use promotions to be visible on Booking.com?
It's not mandatory, but using them strategically can significantly improve your ranking and conversion.