Fill Your Calendar Faster with Strategic Discounts on Airbnb
Applying discounts and promotions on Airbnb helps increase visibility, attract more bookings, and fill calendar gaps.
You can configure discounts in both the VRMS and the Channel PRO. However, please note that if a property has discount settings in both, the Channel Manager PRO configuration will always override the VRMS configuration. We recommend configuring discounts directly in the Channel PRO as these can be set per portal.
Benefits of pricing discounts
Weekly and Monthly Discounts are among the most effective promotions on Airbnb. Listings offering them tend to get more views, better visibility, and higher booking rates.
🏆 The impact is real:
56% of bookings for stays between 7–27 nights in 2024 were made with a weekly discount*
70% of stays lasting 28+ nights in 2024 were made with a monthly discount*
📈 Estimated boost in earnings:
Weekly discount: +4.7% in gross booking value (GBV) annually*
Monthly discount: +3.4% in GBV annually*
Plus, Airbnb often features listings with weekly and monthly discounts more prominently in search results, helping you stand out and convert more guests.
*Based on Airbnb global listing data from October 2024 to April 2025.
Highly Recommended Discount Options:
Weekly Discount
When working with Airbnb's 'nightly pricing', your original rental price will appear crossed out, highlighting the offer to guests.
Boost longer stays with the simple strategy of setting weekly discounts (7, 14, 21+ nights) — multiple tiers can be applied to attract extended bookings.
Ideal for filling mid-week gaps or awkward calendar holes between shorter bookings.
Great for properties with high turnover costs – fewer changeovers mean less cleaning and less disruption.
Ensure your weekly rate feels like a “deal” compared to 7 times your nightly price – but not so low that it cuts into your margins.
Monthly Discount
When working with Airbnb's 'nightly pricing', your original rental price will appear crossed out, highlighting the offer to guests.
Boost longer stays with the simple strategy of setting monthly discounts (28+ nights) — multiple tiers can be applied to attract extended bookings.
Use it strategically during slower periods to boost occupancy.
Ideal for attracting digital nomads and extended-stay guests – particularly in locations with steady work or business demand.
One long stay with a single check-in and cleaning can be more profitable (and less stressful!) than four busy weekends.
How to configure discounts in the Channel PRO
Enter the Channel PRO
Select the 'Discounts & Supplements' section under the 'Rate Modifiers' heading
Create a new rule
New Listing Promotion
Offer 20% off the next 3 bookings to build early momentum and improve your property’s visibility in search results.
Note: The listing must have less than 3 bookings to be elegible for this discount.
How to configure new listing promotions in the Channel PRO
Enter the Channel PRO
Select the 'Promotions' section under the 'Rate Modifiers' heading
Create a new promotion
Other discounts
Early bird discount: for bookings made 1–24 months in advance
Last-minute discount: for bookings made within 0–28 days
Simple discounts: specific dates and discounts
Discount Benefits
Discount and Promotions | New line item on your price breakdown | Strikethrough styling on search pages and your listing | Special callout on your listing page | Placement in emails to guests |
New listing promotion 20% | Always
| Always | Always | Always |
All long-stay discounts (Weekly/Monthly) | 1% | 10% | - | 20% |
Early-bird discount | 1% | 10% | 3% | 20% |
Last-minute discount | Not merchandised | 10% off 60-day median price | 10% off 60-day median price | 20% off 60-day median price |
Simple discount | Not merchandised | Not merchandised | Not merchandised | Not merchandised |
Merchandising on Airbnb
See how your discounts are merchandised to the guest i.e. how they are displayed in the advert.
Please remember that prices will only be crossed out if you have 'nightly pricing' and not if you have 'length of stay pricing'.
Found out more about the Airbnb pricing models here.